Advanced Heritage: From the Virtual Copy to a Virtuous Image of Reality

ICT and digital tools promote the development of a new relationship between real and digital world, in which mixed reality experiences enrich the physicality with multimedia contents. We could speak of “Advanced Heritage”, to underline the relationship between the real dimension of tangible and intangible assets, and the sphere of “mixed media” with their digital contents. In particular, with Social Media, images play an increasingly important role in defining the meanings and values that people attribute to cultural heritage, and digital technologies encourage participatory dynamics developed in the third dimension. In relation to these issues, considerations are presented on the types of digital models and on how to share, use and rework digital models.