The “Ontological Fibrillation” of Transmedia Storyworlds. Paratexts, Cyberworlds and Augmented Reality

In this study we shall be trying to examine in more depth the relationships between the processes of trans-medial world-building and their “ontological fibrillation” via the affordances of recent digital technology. The analysis will be concentrating on the contribution from Augmented Reality in the ontological materialization of The Walking Dead transmedia storyworld. To this end, the dual configuration of a narrative continuum and an interactive materialization of the make-believe will be taken into consideration. This assumption will be backed up by our endeavouring to update the conceptual contributions of narratological categories, such as para-textuality, and medial categories, such as cyberworlds and the social media; the trend towards materialization of storyworlds, following in the tracks of a historical-archaeological perspective of pre-digital transmediality will be traced with reference to several scholars within transmedia studies.