How do Dynamic capabilities, Ecosystems and Green innovations contribute to the creation of a Net Zero Path? Insights from Italian wine sector.

Sustainability strategies of firms produce significant advantages for the environment and the economy. There are some knowledge gaps in the literature, as little research addresses how firms develop capabilities to identify development patterns and gain competitive advantage over time by implementing sustainability strategies in terms of products and processes. This study combines an integrated theoretical framework (dynamic capabilities, ecosystem, and green innovations) to explore the path toward net zero of a small Italian winemaking firm that implements sustainable management and the circular economy. Our results clearly show that the adopted integrated theoretical framework allows for the analysis of the firm’s strategic behavior toward carbon neutrality, identifying seven different phases and characterizing them according to the dynamic capabilities framework (sensing, seizing, configuring)