We examine the behavior of a profit maximizing monopolist in a horizontal differentiation model in which consumers differ in their degree of social respon- sibility (SR) and consumers SR is dynamically influenced by habit persistence. The model outlines parametric conditions under which (consumer driven) corpo- rate social responsibility is an optimal choice compatible with profit maximizing behavior.
Corporate Social Responsibility and Profit Maximizing Behaviour
GIALLONARDO, LUISA;
2005-01-01
Abstract
We examine the behavior of a profit maximizing monopolist in a horizontal differentiation model in which consumers differ in their degree of social respon- sibility (SR) and consumers SR is dynamically influenced by habit persistence. The model outlines parametric conditions under which (consumer driven) corpo- rate social responsibility is an optimal choice compatible with profit maximizing behavior.File in questo prodotto:
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