A measurement-based context is a working environment where measurements, i.e. quantitative information from measured quantities, represent a fundamental component and are relevant for behaviors, decisions and scenario modeling. In such a context, the Rational Unified Process has been customized in order to improve the methodological approach for the business modeling. The aspects considered concern the analysis of the involved stakeholders, the measurements concepts to be shared among them and the way this sharing can be realized for suitable use of the information deriving from measurements. The effects of this study in terms of definition of the business modeling team, insertion of some specific input documents and increase of ability of transferring the real physical meaning of the measurement information in the business modeling process are discussed. The methodological improvements contributing to an aware cooperation among stakeholders involved are argued.
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