The complexity of the mediascape and the rise of social media are fostering the appearance of a new kind of celebrity: micro-influencers. While micro-celebrities as influencers obtain the public recognition of their online celebrity status from fans, rapidly gaining the status of celebrity and distancing themselves from their audience, micro- influencers step in as cultural proximity influencers, lessening any emotional and/or cognitive distance from their readers.
From celebrities to influencers and back. Web 2.0 and the emerging trends in the celebrity system
Geraldina Roberti
2018-01-01
Abstract
The complexity of the mediascape and the rise of social media are fostering the appearance of a new kind of celebrity: micro-influencers. While micro-celebrities as influencers obtain the public recognition of their online celebrity status from fans, rapidly gaining the status of celebrity and distancing themselves from their audience, micro- influencers step in as cultural proximity influencers, lessening any emotional and/or cognitive distance from their readers.File in questo prodotto:
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